CURIOUS
Open to places, stories and new visual worlds.
MEET CIVI
One character.
A world of possibilities.
civi is the character inside the caldvane world — created to explore how stories, places and visual ideas can move across merchandise formats.
From small keepsakes to plush, figures and coordinated gift sets, civi gives us a simple way to demonstrate how one character can grow into a connected merchandise collection.
WHO IS CIVI
Curious by nature.Made to movebetween stories.
civi is caldvane’s brand character and creative companion.
A flexible character system, designed to move across places, themes and formats.
ADAPTABLE
The same character can shift across themes without losing its identity.
COLLECTIBLE
Built to work across formats, scales and price levels.
ONE CHARACTER, MANY FORMATS
The character stays familiar.
The format changes.
A strong character should not live in only one product.
The same visual language can be adapted across small keepsakes, soft goods, display objects and coordinated sets — creating different ways to collect, gift and experience the character.
MAGNET
Small, accessible and easy to collect.
KEYCHAIN
A portable character object for everyday use.
PIN
Compact, wearable and suited to series development.
ACRYLIC STAND
A graphic display format that keeps the character at the center.
PLUSH
A softer and more emotional expression of the character.
FIGURE
A three-dimensional collectible with stronger display value.
GIFT SET
Multiple formats brought together as one presentation.
COIN
A small collectible object designed for display and keepsake value.
CIVI IN PLACES
A character can enter a place
without losing who it is.
A destination can change the context around a character — through clothing, objects, landmarks, color and local visual cues — while the core character remains recognizable.
This creates a useful model for destination-led character merchandise: one familiar character, adapted around a specific place or story.
civi in paris
Paris changes the setting around civi through travel objects, subtle local cues and destination imagery while the core character remains familiar.
civi by the sea
A coastal setting introduces a different palette, objects and atmosphere while keeping the same character identity and collection logic.
Character identity stays consistent. Context creates the variation.
Explore applicationsFROM CHARACTER TO COLLECTION
A character becomes more useful
when the system around it is clear.
The goal is not to place the same artwork on everything.
It is to adapt the character so each format feels appropriate while the collection still belongs together.
CHARACTER
Core shape · Expression · Visual language
STORY
Place · Theme · Season · Context
ADAPT
Pose · Outfit · Object · Graphic treatment
FORMAT
Keepsake · Plush · Figure · Acrylic · Gift
COLLECTION
Products · Packaging · Price levels · Presentation
WHY CIVI EXISTS
More than a mascot.
civi gives caldvane a character system for exploring product ideas before a customer project begins.
It lets us test formats, materials, collection levels and packaging — turning one character into an ongoing study in character-led merchandise development.
01
TEST FORMATS
See how one character works across different product types.
02
EXPLORE MATERIALS
See how the same visual language changes across metal, acrylic, textile and resin.
03
BUILD COLLECTIONS
Develop entry, mid and premium merchandise around one visual system.
04
LEARN THROUGH MAKING
Use each study to improve the next product-development decision.
YOUR STORY NEXT
Have a character,
place or story of your own?
You do not need to start with a finished merchandise collection.
Bring us a character, illustration, destination, reference image or early idea. We can help explore how it could move across product formats, materials, packaging and collection levels.